Sales Excellence Award
Smarter Marketing and Sales
Ask yourself are your Marketing and Sales Objective SMART ? If not it´s time to Change.
When identifying specific marketing objectives to support your long-term goals, it is common practice to apply the widely used SMART mnemonic. You will know that SMART is used to assess the suitability of objectives set to drive different strategies or the improvement of the full range of business processes.
Examples of SMART objectives
Here are some typical examples of SMART objectives, including those to support objective setting in customer acquisition, conversion and retention categories for digital marketing:
- Digital channel contribution objective. Achieve 10% online revenue contribution within two years.
- Acquisition objective. Acquire 50,000 new online customers this financial year at an average cost per acquisition (CPA) of £30 with an average profitability of £5.
- Conversion objective. Increase the average order value of online sales to £42 per customer.
- Engagement objective. Increase active customers purchasing at least once a quarter to 300,000 in a market.
To achieve SMART objectives, you need to measure status, progress and results continously. This can be done by CRM/Sales & BI Software.